From the blog...
Where does the next product come from, what could be improved in existing products, what new services can provides us with an edge or how can we improve our processes? All these questions are future looking and we are staring onto a blank slate… so what should we do?
We can start by looking at one of the fundamental equations:
Creativity + Commercialisation = Innovation
It is not mathematical – there is no single right answer – what this equation does is to remind us of what we need to do in order that innovation can be produced. In this blog I am going to give some pointers to understand each word in the equation:
Creativity: It is a team sport
Commercialisation: What should we invest in?
Innovation: Does it produce value?
We will return to these in more detail and produce a method that you can follow.